![]() That’s not to say the BET couldn’t or wouldn’t be successful elsewhere-at least in terms of tickets sold. We were not interested in having a Big East tournament anyplace other than MSG.” ![]() She said the conversations “never got that far, because we had no interest in even entertaining the idea. to give up the Garden during the second week of March. It is not clear what they were prepared to offer to entice Ackerman and Co. Prior to inking the extension with the Garden in late 2018, Big Ten commissioner Jim Delaney and ACC commissioner John Swafford reached out to Ackerman to see if the Big East would consider rotating out of MSG, on occasion, so that their respective conferences could play there. The new deal also eliminated two early termination provisions (meaning the BET is certain to be at MSG for at least six more seasons). “But after the first few years, once it was demonstrated that we could carry our weight in terms of the kind of event the Garden was looking for,” Ackerman said the conference was able to negotiate an extension through 2028. JWS’ Take: When the Big East was reconfigured in 2013, it took on contractual obligations for the right to play the men’s basketball tournament at MSG through 2026, with early opt-out provisions. It’s been estimated that nearly 20% of the conference’s annual revenue is tied to the BET (see: $10-$13 million of ~$64 million in 2018). When asked why the Big East has opted to take a different path, commissioner Val Ackerman said, “The durability of the tournament a point of pride and a differentiator for the conference.” Playing at “The World’s Most Famous Arena” also allows the Big East to maximize the revenues associated with the annual tournament. The Big East is playing its postseason basketball championship at Madison Square Garden for the 40 th consecutive year (the semifinal doubleheader will take place this evening). Growing conference footprints and the desire to reflect that expanded membership has resulted in conference tournaments increasingly bouncing around in recent years (next year the ACC, B1G and SEC will play in Greensboro, Chicago and Nashville, respectively).īut not the Big East Conference Tournament (BET). The Big Ten is playing its tournament in Indianapolis. The 2022 New York Life ACC Men’s Basketball Tournament is being held at the Barclays Center in Brooklyn.
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